The identity of the A-League’s began to emerge on Wednesday; the entity formerly knows as Macarthur Southwest Sydney revealing its new title in Macarthur FC, new badge and, in a major surprise, inaugural Head Coach Ante Milicic.
After undertaking what was described as ‘extensive community consultation”, the club – which will enter the A-League in the 2020/21 season – included the widely tipped black and white colours into their identity, whilst also incorporating ochre into the design.
“Like the club, they are authentically fun, tribal, proud, hardworking and inclusive,” Macarthur said.
“Ochre is included to represent one of the traditional colours for the local Dharawal Aboriginal people on whose land the Macarthur region sits.
The third A-League club in Sydney, the new side – much like third Melbourne based side Western United – chose not to reference that fact in their name, instead taking their cues from “a name synonymous with the geographical region that bridges Sydney and rural New South Wales, and named after Elizabeth and John Macarthur, who were founders and pioneers of the Australian wool industry.”
In a further nod to the history of the area, the newly unveiled badge places a bull front and centre; a reference to a 1795 incident in which a herd of runaway cattle was found in the region.
“The logo includes a bull, which is demonstrative of the club’s physical power as well as a tilt to history when a runaway herd of cattle was discovered in the region in 1795,” the club said
“And three stars of the Southern Cross to symbolise football’s links with the grassroots football community, the National Premier League and the A-League.”
Launching the name, badge and colours at an event today, the club sprang a surprise on observers when it went on to unveil Milicic as their first Head Coach.
Sydney boy Milicic, who is currently in charge of the Matildas, has agreed to take on the role at the conclusion of his contract with the Matildas – currently slated to end following the conclusion of their 2020 Olympics campaign.